Wedding planning that does the math

A wedding plan that checks itself.

Answer six questions. Vow builds the budget, then tells you when it stops working.

Free, no card. The six questions take about two minutes.

Vow
Overview Budget Checklist
Maya + Jonah
Healdsburg, CA
October 17, 2026
Committed$0
Projected$29,002
Left$998
Golden hour5:50 PMgolden hour starts, sunset 6:30 PM
Something to confirm

These are still starting estimates, and they're already at 97% of budget. That leaves a 3% cushion; most couples keep 5–10%.

Why Vow flags this: seven selected estimates project to $29,002 against a $30,000 budget. Nothing is booked yet, so that number can only go up.

Committed$0
Selected (estimates)$29,002
Projected$29,002
Left$998
97% of $30,000 projected3% cushion

Committed is what you've signed for. Projected is what it would cost if you booked everything you've currently got selected.

The difference isn't the checklist

Here's what Vow says when your budget starts to slip.

The flag sentences below are real output, word for word. The notes under them explain the rule that produced each one.

Gap in your number

These starting estimates cover about 47% of your budget. Catering & Bar and Music aren't in the number yet.

Why Vow flags this: two major categories have no estimate yet. Until they do, the projection is lower than your real cost.

Over budget

Booking your current picks would put you at 105%. That's about $1,900 over your $35,000 budget.

Why Vow flags this: enough of these are real quotes now rather than starting estimates. This is where you're actually heading.

Out of proportion

These starting estimates put Photography at $4,688 (16% of budget). That's above the ~15% typical ceiling.

Why Vow flags this: photography is taking space from everything else. Vow checks each line against typical spend for your budget and market. Whether that's a priority or a mistake is your call.

When the numbers are fine, Vow stays quiet. A plan sitting at 73% with a 27% cushion doesn't need a warning, so it doesn't get one.

Same six questions, different plan

Generic checklists give everyone the same wedding.

Vow's numbers move with your market and your guest count. Below are two couples who answered the same six questions and got back almost nothing in common.

The vineyard wedding

Sonoma · October · outdoor ceremony

  • 75 guests
  • $37,500 budget
  • High-cost market
Vow splits it

Catering and bar benchmarked at $95 a head for this market.
Projected $27,377 · 73% of budget
No flags. A 27% cushion, which is roughly where you want to be.

The city wedding

Columbus · standard market · indoor

  • 125 guests
  • $30,000 budget
  • More people, less room
Vow splits it

Same categories, different rates and headcount.
Projected $29,002 · 97% of budget
Two flags. The cushion is thin and photography is taking too much of it.

Both sets of numbers came straight out of Vow.

The obvious question

The free planning tools are good. Vow's roadmap is free too.

So the difference isn't price, and it isn't how many tools you get. It's whether anything in there is doing math on your actual wedding and speaking up when it stops working.

Everywhere else

Set a budget. Enter what you spend. Watch a bar fill up.

Vow

Projects what your current picks will cost before you commit, and flags the cushion when it gets thin.

Everywhere else

A checklist personalized by wedding size and date.

Vow

Category rates that move with your market. The same wedding costs a different amount in Sonoma than in Columbus, and your plan says so.

Everywhere else

A chatbot trained on wedding articles.

Vow

Answers built from your own data, which tell you when they don't know something instead of inventing it.

Pricing

The free plan isn't a trial.

Nothing important is locked behind the paid tier. You get the roadmap, the budget engine and every flag without paying.

Free, always

Build my wedding plan

the whole wedding, not just the spreadsheet

  • Six questions and you have a plan
  • A budget built from your city and your guest count
  • Every quote in one place, and your total moves as you add them
  • A checklist that changes if you are traveling or watching costs
  • Welcome party, ceremony, after party, all in one budget
  • Vendors, guests, music, shopping, seating, day of
  • Ten messages to ask Vow anything
Start free
The second set of eyes
$129
Paid once, no renewal
Early pricing. If it goes up, yours stays at $129.

A second set of eyes

  • Vow reads every contract and tells you what to double check
  • Payment dates pulled out and put on your calendar
  • Flags where your day runs short or two things collide
  • A second set of eyes on what you signed
  • Ask Vow anything, as often as you want
Get Vow+ for $129

Paid once. That's $10.75 a month over a year, and nothing to cancel at the end of it. Your planning tools stay free either way.

Find out what your plan is missing.

Six questions, about two minutes. You'll see your roadmap and your first real numbers before you've decided anything.

See what I might be missing

Free, and no card.